PRESS STATEMENT
FOR IMMEDIATE RELEASE
IBA CAUTIONS BROADCASTING STATIONS AGAINST
THE USE OF UNVERIFIED CONTENT
LUSAKA, Monday 21st October 2024 – The Independent Broadcasting Authority (IBA) wishes to caution broadcasting stations against the use of unverified information and footage.
Stations must exercise due diligence of fact-checking and verification to ensure their programming reflects accurate and credible information. This responsibility is inescapable as misinformation can threaten public peace, security, welfare or good order.
Further, the Authority has noted an apology issued by Kenmark Broadcasting Network Television (KBN TV) regarding video footage from an old event of a purported attack on the 6th Republican President, Mr. Edgar Chagwa Lungu which was used to connect to an occurrence at the funeral of Hon. Chishimba Kambwili’s brothers on 20th October, 2024 in Chingola.
The IBA wishes to remind radio and television stations to adhere to the highest standards of journalistic professionalism, as outlined in Section 24 (1) (e) of the IBA (Amendment) Act No. 26 of 2010.
The Authority remains committed to holding licensees accountable and will not hesitate to take necessary action against stations that fail to uphold their ethical obligations in their programming.
Susen Ndumingu
ACTING DIRECTOR GENERAL
INDEPENDENT BROADCASTING AUTHORITY (IBA)
IBA are you a professional body to check on ethics? Or are you the Media Police?
Unverified content! How do you know?
Eh .eh. you’re questioning and answering yourself.
What is professionalism?
If you use old footage with different faces and characters to depict today’s incidence is that professional? If police have to use the footage to arrest the perpetrators are they going to arrest the right people…
IBA is acting within itd mandate and vision.
We are tired of people talking against mwamba emm and his PF’s deceitful behaviour, when will have these chaps account for their lies