“REBRANDING ISN’T NECESSARILY OUT WITH THE OLD AND IN WITH NEW,” LUBINDA
It is a change of minset and a blend of the old and the new
Smart Eagles. Sat. Jun 4
Patriotic Front Acting President Hon. Given Lubinda has expressed saticifaction with the rebranding process of the party .
Speaking on the Round Table Talk, Friday, Hon. Lubinda said the Party has begun the essential fussion of the young and old which is resulting into fresh ideas being injected into the establishment at the same time , preserving institutional memory.
Hon. Lubinda said getting rid of all the old members and bringing in new members in the name of rebranding would be tantamount to raising a whole new political party with the same name .
He described rebranding as the process of undergoing change to refine a product and that the PF was doing exactly that .
“I’ve heard people say we should bring in new members and get rid of old ones . Now that means a new political party all together,” he said
” We are expanding the Central Committee. We are adding young people who have never been in the party leadership to bring new ideas and that is a great blend ,” he added .
Meanwhile , Hon. Lubinda has announced that the Central Committee will hear from the Davis Chama led committee tasked with organising the General Conference, as to whether the Conference will still take place in June or not , in the next Central Committee meeting slated for June 11, 2022.