UPND Media Team Useless thats why Emmanuel Mwamba is Outsmarting You
George George N Mtonga says the UPND media team is too disorganized to offer a counter narrative.
For example the efforts and high-level officials spent on defending the lies around Lt. Habwela Hichilema should have been spent on the President Hichilema’s launch of the Kansanshi Mine S3 Expansion Project in Solwezi.
Musamba Barbra Chama(a UPND member) writes
How do you win the perception battle when your media team is tired, clueless, and driven by zeal instead of strategy?
Right now, Emmanuel Mwamba is having a field day linking Enock’s tragic death at Maria Zaloumis’ farm to the Head of State subtly, cleverly, and without resistance. He’s shaping public opinion while the UPND media and State House communication teams look on, offering no tactical counter, no narrative control, no crisis management.
This is not about politics. It’s about professionalism. A tired media team, running on guesswork, will always lose to one armed with strategy, timing, and tact.
Emmanuel Mwamba is not a master of deep, complex strategies as many believe. What makes him effective is not mystery but method. Some of the arguments and narratives he pushes are not entirely his own they come from his network already processed, but he has perfected the art of packaging and distributing them in ways that sting.
His strength lies in a few simple yet powerful traits:
1. Networking – He knows where to source information, how to connect with key players, and when to tap into reliable voices.
2. Distribution – Mwamba understands that a message is only as strong as its reach. He spreads narratives fast and strategically.
3. Audience Segmentation – He doesn’t speak to everyone the same way. He knows which crowd needs emotion, which needs facts, and which thrives on conspiracy.
4. He is not greedy – Unlike others who want to hoard credit or control everything, he shares the spotlight and builds alliances.
5. He is not a know-it-all – Mwamba plays the role of a curator rather than a dictator of narratives. He listens, borrows, and refines.
This is why the UPND media team and State House communication specialists are struggling. They are fighting a man who isn’t trying to out-think them just out-organise and out-distribute them.
It is an undisputable fact that the UPND media is too outdated and hence ineffective, I would personally be better than all of them put together.
I agree with you. The UPND media is too reactive instead of being proactive. In my opinion, it is the media team in this weakest we have ever had. Instead of the media team anticipation things that are likely to bring public interest and act accordingly to inform the public, they wait for propagandists to put a spin on it, then they start defending it. Even in a game, you don’t play defense all the time, you risk losing the game.
The UPND team is still in opposition mode. No new ideas. They were good at opposing.
Let a fool play in tha dirty water.We don’t need to be on the same level and deep ourselves in the that dirty water.People are wise.They know what Mwamba is about
Mwamba has not outsmarted anyone. Any serious indivudal can tell Mwamba lies and buys half baked stories from criminal elements among us.
Being quiet is not a sign of being weak. If we all respond to Mwamba and his foolishness. When will work be done? Mwamba and PF wants UPND to fall into the trap of chasing and responding to the nonsense that Mwamba writes as detractions.
PF failed and want this regime to fail as well. But whose interest is PF doing all this? Then you will know and understand the real devil among us…
Yes outsmarting, but for me who is non-partisan his outsmarting is hollow. how can you spin so much propaganda, daily? It cannot be, because we are not in power, everything is bad. Me I want to live a normal life, not a life of spins daily. There must be other interesting news to tell.
OUR UPND MEDIA is more credible and cultured, unlike some people who wear suits, but appear otherwise because of their uncultured mouth.
I believe the author of the article is advising UPND media to prioritize reporting on issues that put the party in good light with the larger share of the country’s population! The author is telling the UPND media that focussing on Habwela instead of telling the story of the commissioning the president was carrying out which has a bearing to national development is indicative of lack of appreciation for a working government delivering its development agenda! Habwela like any other Zambian is just a serving officer under ZNS and need not suck the limelight avoiding the commissioning!