Iranian households are increasingly selling personal belongings ranging from natural hair to empty perfume bottles and renting out or borrowing basic work tools such as laptops, reflecting deepening economic hardship, the semi-official ILNA news agency reported on Sunday.
The report described the trend as the emergence of a “survival economy,” in which even the smallest household possessions have become tradable assets as families struggle with soaring inflation and shrinking purchasing power.
Online classified advertisements, according to ILNA, increasingly feature offers to sell used work shoes and clothing, empty perfume bottles and natural hair for extensions, alongside listings advertising the rental of property deeds, salary slips and other financial guarantees.
From laptops to perfume bottles
The agency also highlighted growing demand for laptop rentals, with users seeking temporary access to devices for basic tasks such as typing documents, using Microsoft Office software or attending online classes.
“What may initially appear strange or even humorous actually reflects declining purchasing power, changing consumption patterns and households’ efforts to generate cash,” ILNA wrote.
The shift, The report said, illustrates how ownership is increasingly giving way to renting, while everyday items are being used until the very end of their economic value.
The findings come as inflation continues to weigh on Iranian households. According to the Statistical Center of Iran, annual inflation reached 66% in the Iranian month ending in late July, while year-on-year inflation stood at 87.9%.
A ‘survival economy’
The growing number of advertisements, the report said, reflects a broader transformation in household finances, where assets once considered worthless or purely personal are increasingly being converted into immediate sources of income.
The agency said many sellers now bundle together low-value household items to improve their chances of making a sale, while advertisements offering natural hair have also become more common, with prices ranging from negotiable sums to several million rials depending on length, color and quality.
The report follows other recent signs of mounting financial pressure, including the spread of installment payments for healthcare and pharmaceuticals, as many Iranian families struggle to cover everyday expenses.
The expansion of the market for second-hand goods, rentals and personal assets, ILNA said, reflects a growing effort by households to generate cash in an economy where almost anything can become a source of income.