HICHILEMA MISSES ANOTHER OPPORTUNITY TO MAKE THINGS RIGHT
By Counsel Arnold Chisaya
I have over 8 years of experience in crisis communication, and here is what I will tell you: In a crisis, the time you take to walk to a bus stop to speak with protesting old men is more valuable than the first word you will utter when you get there!
What do I mean? Presence is gold in a crisis, so seeing the President choose to record his speech is disappointing.
It shows that he does not consider the current situation a matter of national importance.
Instead of walking into the ZNBC Today studio and speak on live TV from there, he decided to record his speech from an empty room at the so-called community house!
That is a shame, especially that he had all the time to drive to Choma, using government resources, to sell his skinny bulls a few days ago!
Today, President HH was let down by his team. Or did they?
So the reason his address wasn’t held at 19:00 as they had announced is that the editors at ZNBC were still cutting the speech. Wow!
He had an opportunity to show leadership, but he just showed the lack of it.
Another missed opportunity!
Another dull immature Counsel