The strategic finesse required when dealing with Emmanuel Mwamba-Dodging Mwamba’s Muddy Traps
….Mwamba is a master puppeteer. He pulls a string, and the whole political machinery dances to his tune…
●..Emmanuel Mwamba isn’t the problem—your strategy is…
By Linda Banks ©
“At the very start of your administration, I warned you about the strategic finesse required when dealing with Emmanuel Mwamba. He’s not just a journalist—he’s a tactician who thrives on chaos, and he’s masterful at lighting fires without burning himself. His method? A simple, leading question that sends the entire country into a whirlwind of speculation. And unfortunately, time and time again, your team falls right into his trap.
Take a moment to reflect on recent events. He asked a seemingly innocuous question: ‘Where is the President?’ What followed? A frenzy. Suddenly, the nation was consumed with rumors, debates, and conspiracies.
Instead of staying composed, your team not only engaged but went as far as responding to him directly—on his page, no less. For someone in such a high office, this was a grave misstep.
That’s exactly what he wanted, and now he’s twisted your response to claim he’s being threatened. The mud isn’t on him; it’s on you.
Mwamba is a puppeteer. He pulls a string, and the whole political machinery dances to his tune. Has the army changed their uniform? Boom. Another fire. And yet again, your team scrambled, with even a high commissioner jumping into the fray, a civil servant at that.
His objective? Achieved. Your response? Emotional and reactive. This is the kind of amateur engagement he counts on, and you’re delivering it to him on a silver platter.
Here’s a hard truth: Mwamba isn’t the problem—your strategy is. The more you engage him directly, the more you legitimize his provocations. You’re not just feeding the fire; you’re pouring gasoline on it.
Here’s what you need to do:
1. Ignore him. Silence is not weakness; it’s strategy. He thrives on reactions. Starve him of them.
2. Deploy your media team. You have professionals for a reason, well I hope you do. Let them handle the public discourse instead of engaging at the highest level.
3. Think before you speak. Phrases like ‘watch out’ and ‘be careful’ from a high office carry heavy connotations. Don’t give him ammunition to twist your words.
Mwamba will always test the boundaries. That’s his nature. But the question is, will you keep playing his game, or will you finally rewrite the rules?”
The Author ✍️ Is A Journalist And Lecturer In Sussex.
Contactlindabanks@gmail.com
I don’t agree with you Linda Banks. Even if you ignore Mwamba, don’t be naive and deceive yourself that he will stop spinning and churning. If falsehood is not contended or countered, the gullible and feeble minded will believe the falsehood. Is it Adolf Hitler who said something to the effect that “if a Lie is repeated so many times, it eventually is believed as Truth”? I agree with you on one point though that Mwamba “thrives on chaos” I may add: he is an Expert at “Spin Doctoring” and relentlessly so!!
Simpo, she makes good points. Engaging Mwamba is like the saying: Never wrestle with a pig because you’ll both get dirty and the pig likes it.
He’s a pathological liar and manipulator, engaging him is fuel to his fire of lies.
Linda Banks has hit the nail on the head.
This is the same Linda Banks who is desperately trying to get a job with the New Dawn government since the very beginning, following her associate Eliyas Munshya from TVBekwetu ., she failed to get any.
During the day she acts pro Upnd and clandestine she is in cahoots with PF and ,guess what she us another conduit and mouth piece of Emanual Mwaamba ( she is on the payroll of ECL )
Ask her first to produce her Journalist credentials, which she has none , she just a teacher who acts as though she is a journalist .
She poses for a photograph outside BBC offices in London and claims she works there , she is another imposter .
I dare Linda Vanks to produce her Degrees in Journalism
This is not actuary being whatever but he is, just bringing himself down and ose to fire because everything he brings to the faul using lies and propaganda backfires and hits back on himself . Very soon or latter instead of what he lies hitting him he will hit and be caged. Nipano tuli
The problem we don’t want to learn in especially in Africa. Even from my layman point of view I cried out 2years ago on this platform the way UPND media handles media affairs. There is too much emotions as if it not the party in govt. Follow the way Ps Thabo Kawana take issues, got straight to facts, address the nation not Emmanuel Mwamba or PF. Don’t act on hearsay, please please whether you hate Linda Banks or not UPND media change the tactics no emotions.
Linda Banks, you may have a point, but let’s look at it this way. The masters of all this are the electorates, do we agree? yes. A big number of our electorates lack critical thinking and do not take keen interest to know the truth. A delayed response to any fabricated story may be at ND party’s peril, which at this stage of the electoral cycle, the ND party is not prepared to take chances.
This is not actuary being someone or whatever but he is, just bringing himself down and close to fire because everything he brings to the foul using lies and propaganda backfires and hits back on himself . Very soon or latter instead of what he lies just or only hitting him, he will also severly be hit and mercelesly be caged becsuse of the heaps of dirty he is covering himself with. Nipano tuli