Privacy Policy

Privacy Policy – The Zambian Observer

The Zambian Observer is committed to respecting and protecting the privacy of all its users.

The Zambian Observer gathers information from users in two main ways: Personal information: generally gathered from surveys, registration on the site, or other services we provide. Non-personal information: generally gathered through technology such as cookies and is collected by The Zambian Observer and other third parties.

Personal Information

Information that we ask that identifies the user, either from our surveys or sign up forms is solely used to ensure that we optimize our operations and continue providing you with relevant reliable news. We will not share such information with a third party without prior approval from you.



Registration for The Zambian Observer services may require you to provide personal information such email address, and demographic information to register.


The Zambian Observer may collect personal information from you in connection with voluntary surveys conducted through The Zambian Observer services. Information may be collected through The Zambian Observer services, on the phone, through the mail and directly on the site. The information gathered may be shared in aggregate with advertisers and partners unless we notify you otherwise.


We offer you opportunities to engage in public and broader audience through comments on The Zambian Observer articles. The Zambian Observer may use information that you disclose to the public online and offline for promotional or commercial uses. You should be aware that information on these platforms can be collected by other third party users. Therefore, when commenting on articles we encourage you not to share any personal information such as email addresses and phone numbers. Should you voluntarily choose to share this information in public platforms, The Zambian Observer will not take any responsibility from the use of such information by a third party.

Non Personal Information

The Zambian Observer uses IP addresses to analyze and administer this site. The IP addresses track individual computers and do not contain personal information and data. In order to describe our services better to prospective advertisers, partners, and other stakeholders, we may disclose aggregated user information. The Zambian Observer will ensure that it only shares information that does not identify the individuals.


Cookies are a kind of short-term memory for the web. They are stored in your browser and enable a site to ‘remember’ little bits of information between pages or visits. Cookies enable a server to recognize you each time you visit The Zambian Observer site. They are essential to provide personalized services, like showing news that is relevant to the user either based on location or previously read articles.

Cookies do not contain any personal information, nor does The Zambian Observer use cookies to collect personal information. In addition to recognizing users, our cookies may sometimes be used to track which parts of our site you have used to better serve you when you return. We share this information with our various partners who might combine it with information they have collected about you. Such third party partners include advertisers and their respective partners, who may use cookies to determine or control how many times you see their ads or to customize the ads you are presented, this customization is based on your prior visits to The Zambian Observer or other websites.

Our current third party advertisers are: Google.

To opt out of personalized ads from AdSense, follow this link.

To opt out of other personalized ads, follow this link.

To opt out of having your information used in Google Analytics, follow this link.

For more information about ad targeting at The Zambian Observer , see this page

You can deactivate cookies at any time.

Device Information

The Zambian Observer may collect non-personal information about the device you use to access our site. This information includes IP addresses, geolocation, unique device identifiers, browser type, browser language and other transactional information.

Consent To Cookies And Similar Technologies

We have done our best to provide you with clear and comprehensive information about our use of cookies and similar technologies. If you choose to use the Platform without blocking or disabling cookies or opting out of these technologies (as described above), you will indicate your consent to our use of these cookies and other technologies and to our use (in accordance with this policy and our Privacy Policy) of any personal information that we collect using these technologies. If you do not consent to the use of these technologies, please be sure to block or disable them using your browser settings, the opt-out links above, or the settings on your mobile device.

Changes To This Policy

This Privacy Policy can be changed at any time. All changes and amendments will reflected here. All significant changes in the way we use your personal information will be posted on this page 30 days prior to taking effect and registered users will be notified via email.